AI VisibilityComing soon
GEO is not SEO with extra steps
Why optimizing for AI assistants requires different measurement, different content, and a different mental model than ranking on a results page.
Writing
Notes from the AI–marketing frontier.
Essays on what I'm building and learning — AI visibility, growth systems, and the craft of putting language models to work.
AI WorkflowsComing soon
The marketing team as a systems problem
What happens when you stop hiring for tasks and start building pipelines — lessons from running growth with AI employees.
Prompt EngineeringComing soon
Prompt chains beat prompts
The single biggest quality unlock in AI marketing tooling: decomposing the job the way you'd brief a junior analyst.